Art of Persuasion: Speaking and Writing (pages 187-202)
"Gettysburg Address" (Abraham Lincoln)
"I Have a Dream" (Martin Luther King, Jr.)
"On the Death of Martin Luther King, Jr." (Robert F. Kennedy)
· Find three examples of persuasive writing (editorial, cartoon, advertisement, etc.)
Examples can come from the newspaper, a magazine, or anonline source such as The Denver Post or another online newspaper. Make sure you go to the "Opinion" section.
On a piece of paper, answer these four questions for each of your three examples:
1. What is the issue?
2. What is the point or the argument the author is trying to make?
3. Does the author make an effective argument? Is it convincing?
4. What would you change to make the argument or arguments more effective?
Point of View Activities/assignments: · Little Red Riding Hood · Fact or Opinion? · “Gettysburg Address” (pages 187-190) Persuasive Techniques · Bandwagon, Testimonial, Transfer, Repetition, Plain Folk, Otherness, Mass Marketing to a Subculture, Collective Memories, Humanizing Technology, Strong Women
Persuasive Techniques in action:
Video: "Profiles of Courage, Controversy and Sacrifice: WWII Homefront"
In this unit, you will learn:
Connotation and Denotation
Activities/assignments:
· What is chicken?
· Group activity: Car names
- CNN Car Name Article
- Naming Cars
· The CockroachArt of Persuasion: Speaking and Writing (pages 187-202)
- "Gettysburg Address" (Abraham Lincoln)
- "I Have a Dream" (Martin Luther King, Jr.)
- "On the Death of Martin Luther King, Jr." (Robert F. Kennedy)
· Find three examples of persuasive writing (editorial, cartoon,advertisement, etc.)
Examples can come from the newspaper, a magazine, or an online source such as The Denver Post or another online
newspaper. Make sure you go to the "Opinion" section.
On a piece of paper, answer these four questions for each of your three examples:
1. What is the issue?
2. What is the point or the argument the author is trying to
make?
3. Does the author make an effective argument? Is it convincing?
4. What would you change to make the argument or arguments
more effective?
Point of View
Activities/assignments:
· Little Red Riding Hood
· Fact or Opinion?
· “Gettysburg Address” (pages 187-190)
Persuasive Techniques
· Bandwagon, Testimonial, Transfer, Repetition, Plain Folk, Otherness, Mass Marketing to a Subculture, Collective Memories, Humanizing Technology, Strong Women
Persuasive Techniques in action:
Video: "Profiles of Courage, Controversy and Sacrifice: WWII Homefront"
· World War II posters
Poster Questions:
1. What is the poster's message? Is this message conveyed
mainly with art or with words?
2. Who is the message for?
3. What colors are used on the poster? How do they help "shade"
the message?
4. What symbols are included on the poster? Are they negative or
positive symbols? Are they weak or powerful?
5. Is the poster successful in promoting its message? Why or why
not?
· Group activity: propaganda posters
· “Titanic” (loaded words)
· “Homeless” (emotional appeal, tone
The Great "Whatever" Ad Campaign
Letter to the Editor